Tips for Improving the Domain Authority of Your SaaS Website
Search engine optimization plays a big role in business growth and recognition these days. Yet, it becomes even more empirical for SaaS brands. As a company that offers software as a service, nearly all of your interactions with potential customers must happen on the web. Hence, it’s important to ensure that your site is visible in organic search engine result pages (SERPs) to drive more potential clients.
Optimizing a SaaS website for high rankings encompasses a great array of tactics and approaches that all matter. Yet, there is one thing that’s often overlooked and it’s the domain authority of website.
Although it’s not a direct ranking factor, website authority is an important metric that helps predict your rankings and make strategic improvements in your SEO tactic to maximize success. In this article, we are going to explain to you what domain authority is and provide handy tips on how to increase domain authority.
What Is Domain Authority of Website?
Domain authority (frequently shortened to DA) is a metric used in SEO to analyze the effectiveness of your strategy and predict how likely a particular site is to rank high in SERPs. Though it’s not a direct ranking factor, DA is calculated based on a range of factors that directly affect your positions in search results, such as the number of domains referring to your site, the amount and quality of inbound links, and more. For SaaS websites, keeping an eye on DA is a great way to assess their SEO efforts, quantify their ranking potentials, and discover opportunities for growth.
The DA score can range from 1 to 100. Today, you can calculate it in seconds with the help of specialized tools, such as the Domain Authority Checker. Such tools scan and assess your site based on a variety of metrics to help you better understand its credibility, track your progress and potential, and fine-tune your off-page SEO for greater rankings.
Now, if you are wondering what a good score is, there’s no one-size-fits-all answer. The thing is that DA is a comparative metric. In order to predict your ranking potential, it’s calculated based on assessing your site according to a number of factors and comparing your results to those of your competitors. Hence, the received score should also be assessed based on your competitors’ results.
To do this, use a website authority checker again to detect the scores of your top competitors and then compare them to your results. You should strive to have your DA above competitors for greater ranking chances.
Now, let’s move on to practical tips on how to improve the domain authority of your website.
Tip 1: Building High-Quality Backlinks
Backlinks are links from third-party sites that take users to your site. Not only do they offer greater exposure, but they also serve as trust signals to search engines and users, making you look more credible. These links play a pivotal role in your site’s domain authority score. So, if you want to improve it and rank high, you should focus on building links.
The most important thing to consider here is that not all backlinks are equal. To improve your rankings, you need to create a solid backlink profile that consists of reputable and high-quality websites. Such links carry more weight and enhance the credibility of your own site.
To get them, you need to build your link-building tactic around quality content. Produce expert copy that matches your target audience’s needs and brings value. Then, you can spread your content and earn links using the following methods:
Engage in guest blogging and content collaborations;
Create listings in business directories and earn brand mentions for broader reach.
Cross-promote your content through social media to get it noticed;
Pro tip: Apart from the quality, focus on the quantity of unique referring domains, which is one of the primary factors in domain rating. Unique domains are distinct sites that point to your pages at least once. The more unique referring sites you have in your profile, the better (as long as they are quality ones).
Tip 2: Link Worthy Content Creation
As you already know, top-notch content is the key to scoring high-quality backlinks because only quality, well-optimized, and valuable copy can be referred to by trusted sites. Hence, your content creation tactic should be an integral part of the link-building process and website authority improvement.
The first thing to focus on for the best results is the type of content that helps earn quality links. If you want to be referred to by high-trust domains, you may want to focus on creating the following link-worthy content types:
Infographics;
Original research reports;
Case studies;
Evergreen content;
Expert content.
These types of copy can give you an opportunity to demonstrate your unique expertise in the field, share fresh insights, and, hence, earn lots of quality backlinks.
In addition to creating quality, link-worthy copy, don’t forget about optimizing it for SEO. SEO optimization of your content can make it more visible in search engines, user-friendly, and boost the overall copy quality. To achieve all these goals, use the following optimization hacks:
Carefully research relevant and popular keywords;
Integrate target keywords moderately and organically into your content (including headings, subheadings, meta tags, and content body);
Create compelling, attention-grabbing headings and subheadings;
Improve user-friendliness and readability by incorporating multimedia elements, such as images, videos, and infographics;
Make sure to make your multimedia, content, and dynamic content accessible to all users.
Tips 3: How Digital PR Helps With Getting Backlinks
Although it’s possible to gain backlinks organically by crafting top-notch copy that other sites find worthy of sharing, building a solid link profile organically can take plenty of time. Sometimes, in order to speed things up and gain more control over your link profile for greater domain authority, you may want to pitch your content yourself. And that’s where digital PR can really help.
You need to research news websites that are relevant to the SaaS niche and start pitching your copy to them. To get the desired outcomes, you need to ensure that your content is truly linkable. Here are a few tips to do this:
Create attention-grabbing headlines. They should be short and snappy. Also, your headlines must be descriptive and emphasize the key points of the story, while also leaving some mystery to get readers interested.
Always include the release date, your company’s name, and location in a press release.
Begin your PR copy with a brief overview of the key ideas. Then, provide more details in the body.
Keep your press releases brief and straight to the point. Make the primary emphasis on readability and user-friendliness by speaking your audience’s language and avoiding complex niche jargon.
Integrate unique quotes, information, and insights.
Support your copy with appealing multimedia and visuals.
Once ready, start pitching your press releases to relevant resources to receive links and enhance your website authority.
If you want to go the extra mile, you can also strengthen your digital PR campaign with collaborations. Find bloggers and influencers who reach out to your target audience, connect with them, and start nurturing lasting partnerships. Then, pitch your collaboration idea. Some ways to collaborate with bloggers and influencers for more traffic, links, and greater domain authority include:
Creating sponsored media content;
Hosting partner events;
Running giveaways;
Implementing brand ambassador programs, etc.
Tip 4: Competitors Strategies for Improving Backlink Profiles
Whether in marketing or SEO, your top competitors are your best teachers to look up to. Their strategies can hint at specific tactics that work in your niche, help you learn from others’ mistakes, and identify opportunities for gaining a competitive advantage. And you can use this chance to refine your link-building tactic and consequently, boost your domain rating.
To use this to your benefit, you first need to know your competitors well. An easy way to find them is to look up which brands rank in the top positions for your primary target queries. Also, you can ask your prospects about similar software solutions they have already used or used in the past.
After determining your primary competitors, start observing their strategies closely. Keep an eye on the updates and improvements they make to their sites, and use a free domain authority checker to calculate their DAs and see how they change based on what they do. Then, use this knowledge to fine-tune your tactic. Avoid approaches that don’t seem to work for similar companies and mimic effective tactics to achieve good results. Namely, you can “steal” such link-building ideas as - what topics your competitors cover, which referring sites they guest post on, which influencers they partner with, etc.
Tip 5: Consistent Monitoring Backlinks of Your Website
Just like SEO, in general, website authority improvement isn’t a one-off process. To get the best results in the form of consistently high rankings, you need to continuously monitor your website authority score, as well as the quality of your backlinks. If you do it consistently, it should help you detect if your strategy is bringing any improvements and identify opportunities to grow your SaaS business further.
Now that you know how to check the domain authority of a website and have tips on how to increase domain authority, this stage shouldn’t be hard. All you need is to equip yourself with a reliable domain authority checker tool and regularly calculate your score. In the long run, this should help you monitor the DA dynamics and detect the connection between the growth of backlinks number, organic traffic, and other factors to make better strategic decisions.
Summary
Good domain authority doesn’t directly affect your rankings. Yet, it helps you get a deeper understanding of your off-page SEO and find strategic areas for improvement that can help you outshine your competitors and get noticed in search results.
Now you know what domain authority stands for, why it matters, and how to calculate it. Most importantly, you have a list of actionable tips on how to increase domain authority. Use the knowledge and tips from this guide to achieve a higher DA and help your website rank higher in SERPs!