SEO-Friendly Blogging: Strategies for High-Impact Content Creation
SEO-friendly blogging is writing articles to promote a website in search engines. It is an integral part of a complex set of SEO measures. There are clear rules for writing SEO-friendly blog articles that allow you to achieve efficiency in SEO promotion.
Optimizing your blog website is not a one-time job. It is a whole project that requires professional knowledge stretched over time. The optimization process must be constant. Otherwise, it will not give results in the long term. Let's dwell in more detail only on writing SEO-friendly blog articles without mentioning other SEO activities, as they are a separate extensive topic.
Place of SEO-friendly blogging in the overall system of search engine optimization
SEO-friendly blog writing is only one part of a complex of measures collectively referred to as search engine optimization (or SEO). In essence, it is writing structured texts adapted to search engines.
Title and description tags, headings, keywords, and phrases are part of any SEO text, which is necessary for ranking first in search results. However, the meta tags make the user decide whether to follow the link to a particular page or skip it and continue searching.
The article's content is more aimed at the user and should fulfill either an informational or selling function, ideally - both at once. However, the page's content is no less important for the search engine, and keywords and phrases should be properly distributed throughout the text in a certain dosage.
How to write an SEO-friendly blog article on your own: a few main rules
Here are 5 things you must be aware of to write an awesome SEO-friendly blog article:
Make a technical task, including the topic of the text, the main and secondary keywords/phrases, and the volume of the text.
Properly structure the text, competently compile meta tags, divide the text into paragraphs, and use headings H1 and H2. All details are important here, including the length of paragraphs, headings, meta tags, and the number of keywords per certain volume of text.
An article should be interesting and useful to retain the visitor and make him or her read it to the end. The search engine takes into account the time the visitor spends on the page when ranking. The longer it is, the greater its "weight". Add photos and videos for the reader to better perceive information. Do not forget to use linking - so the visitor can immediately look at other pages of the site, that is, will spend more time on it.
The uniqueness of the SEO-friendly blog article should be at least 85%. Otherwise, search engines will consider it spam. Check the written text with the help of any appropriate service, such as Grammarly or Copyleaks. Depending on the topic, the article may require certain expert data. It is possible to make a quality SEO-friendly blog article relying on several third-party sources of information. This is called rewriting.
It is necessary to clearly understand your target audience and write in that language, using the vocabulary that it will perceive. This is a real art—to speak to any person in his or her language. And it is necessary to master it in order to achieve successful communication. There are two factors at work here—rational and emotional. Both are equally important. Take these into account. Become "one of them".
If you have any trouble with writing SEO-friendly blog articles, you can always turn to Essay Writer for help. Experienced writes can take on this part of work and deliver awesome articles for you.
Typical mistakes and shortcomings when writing SEO-friendly blog articles
Avoid these 5 mistakes:
Tiresome overuse of keywords. This not only reduces the interest of the site visitor due to a continuous tautology, which is impossible to read calmly. Search engines perceive it as spam. Times, when it was enough to list the entire set of keywords in a row and thus bring the site to the first positions in the search engine, are long gone. Now, it does not work that way.
The article is not interesting or does not carry useful information for the user. A set of keywords diluted with fluff with added contacts at the end is not an article. A bunch of words that don't carry useful information will kill the reader's interest. Spending time reading empty text is not attractive to anyone. So, to trick and increase the volume of the article to the necessary at the expense of verbal spam is a bad decision. Get rid of this habit both in work and in life. Vain talk is undoubtedly a vice.
Grammar and typos are minuses to you as an author. They are unacceptable. If you cannot write competently, then copywriting is not your thing. Do another job. Spending a lot of time correcting your own mistakes and looking for spelling in dictionaries is a huge waste of time—and, as a consequence, money.
If, for example, the article's topic is health, the reader is obviously ready to read it to the end because he is interested in finding an answer to his question. And if he finds outright nonsense and complete incompetence, that's the end of the site visit—forever.
The text is not original. Plagiarism is not welcome and is easily recognized by both Google and Yahoo. Deceive the search engines will not succeed; do not waste your time.
By avoiding these mistakes, your blog articles will improve and bring more traffic from the search results.
Conclusion
Taking on the independent writing of SEO-friendly blog articles, it is worth first assessing your ability to take into account a lot of professional subtleties, as well as the amount of time that you will need to spend on this work. Most likely, you will conclude that it is more cost-effective for you to entrust article writing to an SEO copywriter, and you will focus on your core business. Everyone should do their own thing and do it well!