Making Mobile Ads Better with User Input

Let's face it, our phones are like extensions of our hands these days. We're always scrolling, tapping, and swiping. That's why mobile ads are such a big deal for businesses trying to catch our eye. But here's the thing - not all mobile ads hit the mark. Sometimes, they just fall flat. So, what's the secret sauce to make these ads work better? It's simple: listen to what users have to say. By paying attention to user feedback, businesses can fine-tune their ads and make them way more effective. Let's dive into how companies can use what we tell them to create mobile ads that actually make us want to click.

1. Getting to Know What Users Like

Think about it - who knows better what kind of ads you like than you? Sure, businesses can look at your age or where you live, but that's just scratching the surface. When they ask for your opinion, they can learn so much more about what makes you tick. They might ask:

• What kind of ads catch your eye?

• What parts of an ad make you want to learn more?

• Is there anything in ads that makes you want to scroll past?

Maybe you prefer quick, fun ads over long, boring ones. Or perhaps you trust ads that show real people using the product. When businesses know these things, they can make ads that speak to you, not just at you.

2. Making Ads Look and Sound Better

Your feedback can help businesses create ads that look good and say the right things. Let's be honest, mobile ads are tiny. Every word and image has to count. If you tell a company their ad is hard to read or the colors hurt your eyes, they can fix that. They want you to actually enjoy looking at their ads.

And it's not just about looks. How does an ad make you feel? Does it make you laugh, think, or just shrug? When businesses know how their ads affect you emotionally, they can create ones that really connect with you. It's all about making ads that don't feel like ads, but more like something you'd want to see.

3. Showing Ads to the Right People

Even the coolest ad in the world won't do much if it's shown to someone who doesn't care about it. That's where your input can really help. By sharing your thoughts, you can help businesses figure out who their ads should be shown to.

Through quick surveys or feedback buttons, you can tell companies:

• How well ads match what users expect to see.

• When during the day users are more open to seeing ads.

• Which apps or platforms users prefer for ad interactions.

With these insights, advertisers can tweak their targeting to reach people more likely to engage with and respond to their ads. This is especially helpful for mobile ads, where what a user is doing and where they are really affects how they interact with ads.

4. Making the User Experience Better

A good user experience is key for mobile ads to work well. Ads that annoy users can make them dislike a brand. But ads that fit in smoothly can boost engagement and help people remember the brand.

Getting feedback helps advertisers understand how their ads affect users. For example, users might say they find pop-ups annoying, but like ads that give them rewards for interacting. By adjusting ad types and placements based on what users say, advertisers can create ads that feel less disruptive and more natural on mobile.

User feedback can also help improve what happens after someone clicks an ad. If a user clicks but then finds the page hard to use, the whole ad campaign suffers. Feedback about this experience can show where things get tricky, helping to create a smoother path from seeing an ad to taking action.

5. Building Trust and Connection

Getting user feedback doesn't just help with the technical stuff—it also helps build trust and connection with your audience. When users see that you care about what they think and make changes based on it, they're more likely to respond well to your future ads.

Using feedback in your mobile ads shows that your brand cares about meeting user needs and giving value, not just pushing products. This approach can turn one-time interactions into long-term relationships, making customers more loyal and improving how people see your brand.

6. Always Getting Better with Feedback

Mobile advertising isn't a one-time thing. It needs constant watching and improving to stay relevant in the fast-changing digital world. User feedback should be seen as an ongoing resource that helps shape every part of your advertising efforts.

By setting up a regular way to get and use feedback, advertisers can always stay in tune with what their audience wants and likes. This allows for regular updates to ad content, targeting, and formats based on real-time information, instead of just guessing or using old strategies.

7. Real-World Example: Mobihunter

A great example of using what users say to make mobile ads better is Mobihunter, a company that focuses on making ads work well. Mobihunter thinks it's really important to listen to what users think and use that info to keep making their ads better. They look at how people interact with ads and what they say about them. This helps Mobihunter make ads that fit different groups of people better, making sure the ads are interesting and match what users like. By doing this, Mobihunter has helped their clients get more value from their ad money and see better results from their mobile ads.

Wrapping Up

In the fast-moving world of mobile ads, being the best isn't just about creative ads or smart targeting—it's about listening to your audience. Getting feedback from users is super helpful for making mobile ads better. It can help improve the ad content, make the user experience better, and target the right people more accurately.

Companies that really use this feedback in their plans are more likely to make ads that people like and that get results. By always using feedback to guide them, advertisers can make sure their mobile ads work well and keep getting better to match what users want and expect. This approach helps create ads that not only work now but keep working well as things change.